tag:blogger.com,1999:blog-47886459676524704562011-06-06T18:45:33.680-05:00Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.comBlogger371100tag:blogger.com,1999:blog-4788645967652470456.post-24469535019920821682008-09-08T16:54:00.002-05:002008-09-08T16:58:49.451-05:00

I completely understand that I've totally been lax in keeping up with this blog. But in my defense, I've been swamped lately. When it's dry, it's a drought, when it rains, it's apparently a hurricane (something those of you along the gulf coast understand). I'm in the middle of the hurricane season, literally and figuratively, so I haven't had a ton of time to even think about the blog.While

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com1tag:blogger.com,1999:blog-4788645967652470456.post-43915896251287100972008-08-15T15:33:00.003-05:002008-08-21T10:31:04.117-05:00

When you meet with a marketing firm, they may throw out some of the following terms without defining them first. This list should help you to know what to listen for and what each term means or stands for.ROI-Return on investment. How much a campaign, project or event measured up after the initial investment. For example, if you spent $3500 on direct mail to promote a certain product or service

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-44552811031789696922008-08-15T11:19:00.002-05:002008-08-15T11:21:41.069-05:00

THE MARKETEERS, LLC TEAM UP WITH SUSANA TORRES TRANSLATIONS TO OFFER MULTI-LINGUAL MARKETING SERVICESPartnership will benefit smaller Houston businesses with multi-lingual targetsThe Marketeers, LLC and Susana Torres Translations are combining forces in order to better serve the multi-cultural and multi-lingual Houston community. Together, the two companies will enable businesses to create

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-3724354267556598882008-08-12T15:37:00.001-05:002008-08-12T15:40:02.142-05:00

When hiring any consultant, a portion of the price of services is due to the expertise of your consultant. So why not trust them with the project you’ve handed off?For example, would you hire a plumber to fix your leaky sink and stand over him or her the entire time and direct their every action?“I’m not sure you’re tightening that pipe correctly, perhaps you should use the other wrench for that…

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-12628284068870635762008-07-28T15:04:00.006-05:002008-11-12T20:41:33.104-06:00

I had the pleasure of meeting with soon to be graduate Melanie Lanuza today. She will have a degree in Communications _ Advertising and Art - Graphic design under her metaphorical belt come this August. I sat down with her to ask a couple questions about what she has learned in her trades and how those lessons can help us (small businesses) all out. She has fresh eyes to the world of design which

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com1tag:blogger.com,1999:blog-4788645967652470456.post-10617558711165697842008-07-14T14:28:00.003-05:002008-11-12T20:41:33.251-06:00

I would like to spotlight a company that was brought to my attention from a friend.Geoff & Drew's is a gourmet cookie and brownie bakery that specializes in one thing. Doing their one trade and doing it well. Rather than trying to compete with mass market cookie chains, Geoff & Drew's use fresh cookie dough everyday and make sure the orders are sent out also the same day. They have been

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com2tag:blogger.com,1999:blog-4788645967652470456.post-4112398300629523872008-07-11T16:19:00.003-05:002008-07-11T16:23:54.433-05:00

What the original video looked like, which I'm guessing you've probably seen before (in reference to the video below).Have a great weekend. Next week we'll discuss the merits and downfalls of viral video marketing.

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-49020195861232811312008-07-07T10:59:00.000-05:002008-07-07T11:00:09.863-05:00

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-89581654561879153782008-07-07T10:42:00.003-05:002008-07-07T10:48:47.945-05:00

When you’re selling a service, expertise or a physical product, packaging is everything.Voice of invisible business owner: “Packaging, how does that relate to my business? I offer a service. I don’t ever have to worry about packaging.” Au contraire, my small business owner amigo (and yes, I was able to fit 3 languages into this sentence).Packaging for businesses offering services or consulting

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com1tag:blogger.com,1999:blog-4788645967652470456.post-40403920337461432252008-06-17T11:55:00.003-05:002008-06-17T12:32:38.021-05:00

Small business owners need to network, no matter what industry. I have compiled a list of places to be involved in and organizations that will be mutually beneficial to your business and the community. The key is to get involved. The more involved you become, the more contacts and respect you will gain.Rotary International: A great place to meet like-minded individuals in all different industries

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-16050439395613986772008-06-04T11:29:00.004-05:002008-06-04T11:36:01.841-05:00

Yes, I am using the blog to promote a pro bono project we're working on. *Disclaimer* I was not in the show when I volunteered the Marketeers to help out with publicity. I was brought into the cast long after we had started helping out with the project. On that note, here's the release!Contact: Arnold Richie FOR IMMEDIATE RELEASETel: 713-838-

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com1tag:blogger.com,1999:blog-4788645967652470456.post-23486302627778526472008-06-03T15:00:00.002-05:002008-06-03T15:01:44.301-05:00

So the last few posts were about Beaumont. Here's a link to a story about how awesome Houston is! Enjoy.Why do you love, like, or hate your city?

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com1tag:blogger.com,1999:blog-4788645967652470456.post-8020302373327498862008-05-30T13:44:00.005-05:002008-11-12T20:41:33.515-06:00

I had the opportunity to sit down with Joey Crawford, owner of The Barking Dog, a new coffee shop in downtown Beaumont. Here are a few excerpts from our Q&A session.K: What separates The Barking Dog from other coffee shops?J: Well, the fair trade thing for starters. We are conveniently located in downtown Beaumont. Also, we try to create a more independent atmosphere as opposed to a corporate

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-22815460466624471752008-05-19T12:59:00.008-05:002008-11-12T20:41:33.967-06:00

K: I had a chance to tour the reconstructed Tyrell Park in Beaumont, Texas, almost three years after Hurricane Rita took its toll on the beautiful park. While most of the gigantic trees did not make it through the high winds, main structures stayed in place. The park had its grand re-opening on Sunday, May 17, 2008 and unveiled the new additions to the land. Pictures inside! The roses were back

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-6917343430212389732008-05-14T13:27:00.003-05:002008-05-19T17:31:10.298-05:00

In marketing, consistency is everything. All the money you spend placing ads, sending letters or coupons, website development, graphic design, printing marketing packets, business cards, or any other form of marketing is put directly in the wastebasket if your materials lack consistency. And yes, I used the word “wastebasket” which I don’t know if I’ve ever used in actual speech.Back to the

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com3tag:blogger.com,1999:blog-4788645967652470456.post-57403117571045553732008-05-14T12:07:00.009-05:002008-11-12T20:41:35.023-06:00

If you're from Houston or lived here for any amount of time, you're probably familiar with the annual Art Car Parade that happens every May. People put on crazy costumes, get behind the wheel of their zany modified cars and head out to Allen Parkway for a few hours of spectacular viewing. Last weekend was the Art Car Parade, and it was just as spectacular as past years (see the pictures below),

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com3tag:blogger.com,1999:blog-4788645967652470456.post-30574626556994579602008-05-09T08:11:00.003-05:002008-05-09T08:16:53.186-05:00

Friday’s company:Bella LucceLela Barker, a fellow alumnus of Collierville High School and the Speech and Debate team there, started a beauty product line that has grown into a global sensation. The products are ALL natural, due to the fact that Lela’s sister was once diagnosed with breast cancer. Through research, Lela found that most of the beauty products found in her bathroom included an

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-29338959696484676262008-05-07T17:11:00.002-05:002008-11-12T20:41:35.215-06:00

Wednesday’s company:Barking Dog Coffee HouseThe Barking Dog is a vintage feel coffee shop new to the downtown Beaumont, TX area that promotes something new (for the Beaumont area). They only engage in fair trade coffee and strive for all other products to be organic.According to wikipedia.org, fair trade is an organized social movement and market-based approach to alleviating global poverty and

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-60137069074012869412008-05-06T14:09:00.002-05:002008-05-06T14:22:37.283-05:00

Tuesday’s company:Method“What the style element does is it creates mass market relevance for a green product. And I'm not just talking about Method right now, although that is very much our strategy. We're not the first company to think cleaners should be green, but we are doing them in a way that makes them accessible both from a price-point standpoint and from a design/aesthetic standpoint to

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com2tag:blogger.com,1999:blog-4788645967652470456.post-40102196656504820122008-05-05T14:36:00.008-05:002008-05-06T14:23:52.560-05:00

As a preface to this blog, do not do what we have done. DO NOT go as long as we have between blog posts if you have a company blog. We screwed up and have been too busy to post over the last couple of weeks and we apologize. That being said, we take you back to your regularly scheduled programming.What exactly is “it”? An endless string of nouns can replace that one simple little word. Yet, for a

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com3tag:blogger.com,1999:blog-4788645967652470456.post-90265490822923520982008-04-22T10:33:00.004-05:002008-04-22T10:51:53.582-05:00

In honor of Earth Day, this blog will be some common sense tips (that might also save you money in the long run) on becoming a more earth friendly establishment.Although it may seem that Earth Day is just an excuse for crazy hippies to berate “the Man,” and large corporations, I see it as an opportunity to discuss some practical, easy, money saving ideas for small businesses that happen to help

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com1tag:blogger.com,1999:blog-4788645967652470456.post-276858820951827452008-04-16T12:50:00.003-05:002008-04-16T14:17:28.001-05:00

A: Is it even possible to separate business and friendships when you own or operate a small business? After all, a majority of small business revenue is drummed up through referrals from friends or family members. Or perhaps some of your business is friends or family members. Sometimes clients turn into friends.My philosophy is this:1. It’s ok to work with family and/or friends.2. It’s ok to

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-28540143236231319232008-04-11T13:53:00.001-05:002008-04-11T13:55:53.166-05:00

http://vectormagic.com/Vector Magic is a great online tool when you to smooth out an image and you don't need or have Adobe Illustrator to do it. The process only takes a few minutes at most to go through the handy guide. I have used it on our actual Marketeers logo and the result was beautiful. This is especially handy if all you have on file is a small jpeg and you need to size the image up for

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-85900150516563484152008-04-08T10:47:00.013-05:002008-04-08T14:32:08.050-05:00

Taken from Road & Travel Magazine online.Here's a link to the original: CELL PHONE RUDENESSRules Here are some basic rules of etiquette for using your cellphone. (Car phone use is another subject.)First, think of your phone as a tool for emergencies (i.e. the baby sitter to say that your child has made a hole in one of a neighbor kid's head with your nine iron; the hospital to say your father's

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-72881218195902879952008-04-08T10:36:00.004-05:002008-04-08T10:44:49.059-05:00

This post should probably not be applicable to any one reading this, however, I feel it needs to be addressed. A few weeks back, I attended a conference with different forums. In one of the forums, at the very end, as one of the speakers was still presenting information to the forum, a man in the audience picked up his cell phone and called someone. This man then proceeded to have an entire (at

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com3tag:blogger.com,1999:blog-4788645967652470456.post-13785506383112716572008-04-03T15:41:00.004-05:002008-04-03T16:07:06.077-05:00

K: First off, I am a huge fan of John & Kate plus 8. If you have never heard of this show, it is about how a family deals with having a set of twins and a set of sextuplets. Yup John & Kate have 8 children who only vary in age by 3 years. Ok now for my point: I've been hearing the mom, Kate, talk about how she doesn't feed her kids candy, except for organic lollipops. Really, someone is making

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com4tag:blogger.com,1999:blog-4788645967652470456.post-37396786675957737222008-03-24T16:13:00.004-05:002008-03-24T16:16:50.845-05:00

Why I love being a Houstonian.-Be sure to click on all the links to see all of the commercials.Enjoy!

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-20106561417366822792008-03-24T14:47:00.002-05:002008-03-24T15:27:41.369-05:00

Taken from: Element Fusion's company blog. *Everything in italic is from their blog, the regular text are my comments on the post.Let me start by saying that I don't necessarily agree with the way this particular company manages their blog. First of all, a blog shouldn't have continuous, shameless plugs (the links within the blog posting that connect the reader to different parts of the company

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-23587824562682657112008-03-20T09:36:00.004-05:002008-03-20T10:08:09.504-05:00

It all started with a trip to my local library after I moved to Houston. I was looking for business reference books to do some market research (yes, I'm a dork). I walked into the tiny round building, appropriately named Ring Branch Library, a half mile down the street, and I must have looked utterly out of place. Immediately, the reference librarian asked me if I needed help. Did I look that

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com2tag:blogger.com,1999:blog-4788645967652470456.post-61681432339060333822008-03-13T13:06:00.002-05:002008-03-13T13:25:43.897-05:00

So, we've been out of town, busy cooking chili, and catching up with clients (hence the delay in blog posts). That being said, we've learned several things about client/consultant relationships and what works best between the two.If you have a consultant of any kind, here are a few tips to keep their services valuable, saving you and them time and money.1. When ANYTHING changes within the scope

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com1tag:blogger.com,1999:blog-4788645967652470456.post-55586919470428846372008-03-03T15:56:00.012-06:002008-11-12T20:41:36.318-06:00

LEAP Engineering, LLC took home 4th place in 10th Annual Boy Scouts Chili Cook Off! The following are pictures from the event. Community involvement marketing not only helps your business recognition, but also helps your employees bond as a team! This LEAP decided to use a new recipe and the risk paid off. The sweet and yet VERY spicy chili was a favorite among many participants including the

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com2tag:blogger.com,1999:blog-4788645967652470456.post-22465952913275501702008-02-21T16:45:00.005-06:002008-03-03T15:55:57.468-06:00

A website I frequent daily, Lifehacker, has increased my interest into technology thrice fold since I stumbled upon it. It is updated all day long with the new software programs or gadgets to help make your life easier. I'll admit I have tried out a ton of new software because I thought it was needed. (It's funny how that stuff works.. you never know you needed something until someone makes it!)

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com5tag:blogger.com,1999:blog-4788645967652470456.post-16475545784602331682008-02-19T15:51:00.009-06:002008-02-19T17:14:15.438-06:00

When asked why your company/service/product is better than the competition the standard answer always seems to include the words: innovation, experience, or quality. All of these adjectives may or may not accurately describe what you’re trying to get across, but how do those words show the difference between you and your competition? It’s not the meaning of the words that I have a problem with,

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com2tag:blogger.com,1999:blog-4788645967652470456.post-73288190687740066672008-02-13T16:03:00.000-06:002008-11-12T20:41:36.790-06:00

A: As promised, but not exactly in the same terms, here is a list of marketing promotions this Valentine's day that we found somewhat creative...Well, as creative as you can get amongst heart shaped food items, sexual innuendo and regular, everyday items turned pink and red for one day out of the entire year. I personally couldn't find many well executed viral marketing campaigns, so you're left

Amber Ahttp://www.blogger.com/profile/09119119521490907744noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-46563259210632951062008-02-11T11:42:00.000-06:002008-11-12T20:41:36.970-06:00

K: Dumm.. Da…Dum Dum…..Yes that most feared holiday called Valentine's is coming up later this week. Honestly, after reading that sentence did you instantly think of pink, red, and all things cupid? Why do people dread this one day? Simple--consumer marketing pushes a view that valentines is for couples only, and gifts need to be pricey. I'm here to rid you of that view and open your mind to how

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com9tag:blogger.com,1999:blog-4788645967652470456.post-87535843150281947312008-02-06T20:58:00.000-06:002008-11-12T20:41:38.457-06:00

K: While looking over recent photos of a completed project, we started discussing what makes a good photo. Let me first start by saying, we are judging photos on their clarity and appeal.Over the years I have picked up some useful rules as to how to get the best shot before dragging it into Photoshop.A: Although photoshop can work wonders, it ALWAYS helps to start off with a good photo.

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com0tag:blogger.com,1999:blog-4788645967652470456.post-37624925971453140792008-02-05T16:20:00.000-06:002008-02-08T16:47:10.341-06:00

For our inaugural post, Krystal and I have teamed up to rant and rave about a select few Superbowl commercials. Hopefully you haven't forgotten about all of the ads by now, but if you have we've posted a few to jog your memory.Bud Lite Firestarter/FlyK: What a way to poke fun of all the empty promises there are floating around in the consumer industry. The flying commercial vaguely reminds me of

Marketeer Khttp://www.blogger.com/profile/17103531726548949292noreply@blogger.com8