Whoops-Forgot to post yesterday, Companies that "Get it" installment #4

Friday’s company:

Bella Lucce



Lela Barker, a fellow alumnus of Collierville High School and the Speech and Debate team there, started a beauty product line that has grown into a global sensation. The products are ALL natural, due to the fact that Lela’s sister was once diagnosed with breast cancer. Through research, Lela found that most of the beauty products found in her bathroom included an ingredient that increased the risk of breast cancer. Knowing there was a better way, and looking for a way to support herself and her daughters after a divorce, Lela began Bella Lucce.

Lela’s approach to the product incorporates all of the elements of my “it” list. Creating a quality product at an affordable price, treating employees with ultimate respect and gratitude (as you’ll be able to tell when you read her blog), giving back to the community through various charitable contributions (once again, you can read about those on her blog), and being extremely creative. After all, she uses chocolate as a body scrub!

Other aspects I admire are her frequent updates to the blog, the entertainment and education factor of the posts, and the personalization through pictures and first hand experiences she writes about.