Monday, July 14, 2008

Do what you do best

I would like to spotlight a company that was brought to my attention from a friend.

Geoff & Drew's is a gourmet cookie and brownie bakery that specializes in one thing. Doing their one trade and doing it well. Rather than trying to compete with mass market cookie chains, Geoff & Drew's use fresh cookie dough everyday and make sure the orders are sent out also the same day. They have been highlighted on MSNBC Today show, The Early Show, and in USA Today and Modern Bride. Below is a quote from their "About Geoff & Drew's" webpage.

"Our commitments since day one have been to produce and sell only the finest, freshly baked cookies, brownies and bakery gifts. This means satisfying our customers 100%, operating a great business that keeps its promises to its customers and employees, helps out the community and supports good people and causes. Five years later, we're a nationally respected company on par with peers who have been in business for 25-75 years. "

Geoff & Drew's is still relatively a small company, but they are a successful small business because they made decisions to stay focused on providing a quality product without sacrificing great tasting cookies for mass production. I encourage you to check out their website and read how they started out as a cookie and milk delivery service in Boston, Massachusetts.

2 comments:

Amber A said...

Yum!

Unknown said...

Regarding the reinforcement of your best and strongest abilities, the popular "Good to Great" by Jim Collins is a great illustrator of this concept.

(http://www.amazon.com/Good-Great-Companies-Leap-Others/dp/0066620996/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216168281&sr=8-1)

It not only applies to businesses, but to individuals as well.